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ShowTex is a worldwide leader in inventing, manufacturing and installing innovative flame retardant fabrics, tracks and motion control systems for achieving the creative vision of theatre, event and entertainment professionals.
Printed fabric walls for the Lady Dior Pop-up Store
China
May 2021
Translucent fabrics create an elegant and luxurious pop-up store to celebrate the timeless beauty and craftsmanship of Lady Dior.
Luxurious sheer partition walls
Entering the mall, the stylish pop-up store immediately catches your eye, as it exists of a large wooden frame with pinkish printed sheer walls. The semi-transparent textile serves as an elegant partitioning and gives the store its famous luxurious look. Combining the sheer fabric with warm lighting adds even more glam to the scene. A perfect fabric choice for a luxury brand like Dior.
Transparency stirs curiosity
Placing white panels with openings behind the see-through drapes allows misty silhouettes of the items on sale to peak through. What a creative way to stir the curiosity of potential customers! Not only is the store design a feast for the eyes, but the inherently flame-retardant voile also ensures a shopping experience that complies with the mall’s safety regulations. Win-win!
Create a boutique design one will remember.
Project credits
Client:
7sensevents