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ShowTex is a worldwide leader in inventing, manufacturing and installing innovative flame retardant fabrics, tracks and motion control systems for achieving the creative vision of theatre, event and entertainment professionals.
Volkswagen Car Launch
Shenzhen, China
January 2021
Volkswagen's latest car launch was a great success thanks to the use of Roll-Up systems and stunning light effects on glassless mirror foil. Get ready to enjoy the most festive automotive event of the year.
Panoramic reflective foil sets the tone
Stunning and colourfully lit images on glassless mirrors make sure the automotive show kicks off with a bang. Combining light reflections and see-through effects, the panoramic event decoration determines the entire atmosphere of the venue. One great feast! The reflective foil turns out to be great in combination with the LED screen, as it allows the colours and images to pass through in extraordinary quality. Volkswagen most definitely chose the perfect event fabrics to decorate the stage.
Roll-Up systems for jaw-dropping car reveals
The most splendid car reveals are the ones that contain an element of surprise. That’s why the designers chose to mount a grand black velvet curtain onto a motorised roll-up system. The completely opaque drape hid the whole set until it was raised to unveil the brand-new vehicles. A great spectacle for all viewers.
Thanks to the flame-retardancy of the chosen materials, the event decoration also fully complied with local regulations, allowing spectators to simply sit back, relax and enjoy the show.
On the lookout for a splendid car reveal? Find more inspiration in the Motor Shows portfolio!
Project credits
Production:
Volkswagen
Client:
Auditoire