About us
ShowTex is a worldwide leader in inventing, manufacturing and installing innovative flame retardant fabrics, tracks and motion control systems for achieving the creative vision of theatre, event and entertainment professionals.
Asus Z3nvolution launch
New Delhi, India
October 2016
Glitz, glamour and gadgets took centre stage in India, as Asus launched its Zenfone 3 series with a fashion-themed event featuring classic sharkstooth scrims by ShowTex.
The set displayed a 30 m long catwalk, on which models showed the multimedia products in a futuristic way. A 4 m high by 25 m wide black GobelinTulle scrim was set up on both sides of the ramp, immersing everyone present in mystifying visuals with spectacular projections.
Depending on how it is lit, GobelinTulle sharkstooth scrim appears either opaque or transparent, giving way to spectacular effects onstage. Each and every second of the event was therefore carefully mapped out, aiming to wow the audience with eye-popping visuals.
Project credits
Production:
SilaSveta
Client:
EO2
Designer:
SilaSveta