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ShowTex is a worldwide leader in inventing, manufacturing and installing innovative flame retardant fabrics, tracks and motion control systems for achieving the creative vision of theatre, event and entertainment professionals.
Luscious silk & sheers define beauty brand exhibition
Shanghai, China
November 2024
Centred around the brand’s iconic rose, Lancôme’s exhibition ‘The Art of Absolue’ invites visitors into a unique world with see-through drapes and ultra-light sheers. The immersive exhibition is an unforgettable experience thanks to the clever combination of translucency, projection, and floating effects.
Feather-like fabrics float in the air
As visitors wander through the expo halls, they are treated to ten different artistic takes on Lancôme’s famous rose. But the true showstopper is the display where ultra-light silk floats gracefully through the air, mimicking the delicate shapes of the flower. The lush sheer fabric moves so harmoniously in midair that it leaves everyone in awe. FeatherSilk by ShowTex does it again!
Projection mapping on sheers
At the heart of the exhibition, aluminium frames with white Voile are the centre of attention. The projection mapping effects on the see-through Trevira fabric captivate everyone passing by. But the experience goes even further inside the 3D structure, where visitors are treated to a 360° projection feast of high-resolution imagery. These sheer projection surfaces are elegant, mystical, and unforgettable!
Create your own enchanting expo display using translucent fabrics:
Project credits
Client:
ecomplus