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ShowTex is a worldwide leader in inventing, manufacturing and installing innovative flame retardant fabrics, tracks and motion control systems for achieving the creative vision of theatre, event and entertainment professionals.
AluShape ceiling fabric defines the runway
Barcelona, Spain
July 2024
With ESMA Events' creative concept, a spectacular AluShape ceiling transforms the Recinto Modernista Sant Pau into a captivating catwalk.
Metallic moulding cloth, 3D catwalk decoration
At the heart of 080 Barcelona Fashion, one element rose above the rest, literally. Sturdy, sparkly and impossible to ignore: a silver AluShape ceiling was the undisputed star of the fashion show. Sculpted into a three-dimensional shape throughout the venue, the metallic moulding cloth dazzled the audience by reflecting all surrounding light and putting each model in a unique spotlight. Can you see the play of shimmers and shadows?
The sturdy design of this mouldable fabric allows you to create almost any shape without a support structure. And best of all, it is reusable. Undoubtedly the perfect choice for this fashion event, aiming to promote sustainability and circularity.
Temporary partitions with AV Drop
As striking as the silver ceiling prop is, as discreet are the ShowTex masking materials. AV Drop certainly proved its versatility here. The modular backdrop system served as temporary partitions to delimit the venue and starred in three photocalls covered with printed blackout fabric. The in-house printed artwork welcomed all guests and provided the perfect photography background for them to shine in front of the camera.
Looking to increase the wow factor of your fashion event?
Project credits
Production:
Esma Events
Client:
Esma Events
Designer:
Esma Events